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OUR ORIGIN
Why Aurasence exists ?
Novacare Group has been distributing premium cosmeceutical brands to dermatologists and pharmacies across the UAE for over a decade. The professional channel was working: doctors trusted the products, patients saw results.
But there was a gap. The consumer marketplace was still running under the corporate B2B identity. A doctor-led trust model was being delivered through a corporate website built for trade buyers, not consumers.
Aurasence closes that gap.
It is a separate brand, purpose-built for consumers, drawing credibility from its Novacare Group heritage while speaking directly to the person searching for skincare that actually works.
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THE AURASENCE PROMISE
The Aurasence promise
Aurasence comes from two words — Aura and Essence.
Aura
The natural radiance that surrounds healthy skin and inner confidence. The part you already have.
Essence
The clinical formulation behind every product on the platform. Dermatologist-endorsed. Exclusively distributed.
You Are More Beautiful
When your Aura meets the right product Essence, the result is our promise: "You Are More Beautiful!" Not compared to anyone else. Compared to your own self before.
NETWORK
400+
UAE Dermatologists
CLINIC-TO-COMMERCE
Clinic-to-Commerce — the model that changes the rules
Most beauty marketplaces start with the consumer and work backwards to find products to sell. Aurasence works the other way.
Every brand on Aurasence has been validated by dermatologists before it reaches the platform. Every product is under an exclusive distribution agreement with Novacare Group. Every claim has clinical evidence behind it.
WHAT THIS MEANS FOR YOU
No counterfeits.
Every product is sourced directly from the brand or its authorised distributor. Not a reseller.
No filler brands.
If a product is on Aurasence, a dermatologist trusts it.
No marketing-only claims.
Every benefit on the page is backed by clinical or scientific evidence.
Always With You In Mind
At Aurasence, we are more than just a curator of beauty brands; we embody a philosophy of well-being. We believe that true beauty radiates from within, and our mission is to empower you to unveil your inner light.
Get the best skincare products at Aurasence
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